When you are creating a loyalty program for your business, there are many things you need to consider. You will need to decide the name of the program, how customers can earn points, the rewards and even the terms and conditions for the program.
The landing page is your biggest opportunity to offer a detailed explaination to the customers and help them understand how this program works. With this landing page, you can increase participation and engagement for your program.
The role of a landing page is to:
- Get the customers excited about the loyalty program
- Explain how it works, the rewards and other necessary details
- Encourage them to enrol into the progr
Note: The landing page appears as a link in the SMS you send your customers as soon as they join the loyalty program. The main purpose of this page is to help customers understand how it works, and what benefits they get from the program.
TABLE OF CONTENTS
- Make a Branded Loyalty Landing Page
- Creating the Reward System- How to Add/Delete/Edit Rewards
- Create the Points Earning System- How to Edit the Points System?
- Defining Terms & Conditions
Make a Branded Loyalty Landing Page
You will get a pre-filled loyalty landing page that you can use to get started. You will also get an option to edit the fields.
The theme contains the following elements that we have added as per standard practices and in sync with your industry.
- Brand logo
- The rewards program name
- The subtitle that matches the loyalty program you have selected
- The theme colour and the banner image
You will get an option to edit these elements. For instance, you can add your brand's logo, if you have one. Similarly, if you want, you can choose to change the banner image. You can either choose from the library or upload a custom image.
Create the Points Earning System- How to Edit the Points System?
It is important to let the customers know how the loyalty program works. This is what will make the customers enroll into your program, and encourage repeat visits.
Based on the loyalty program you have selected, you will need to fix the points earning system for your business.
When you click on "Edit how points are earned" on the landing page, you will see a pre-filled section. Depending on the loyalty type and the industry standards, you will see standard rules.
You can always go with the pre-filled content or change the points system to meet your business needs.
Amount Spent: You will need to fix the number of points the customer can earn for every rupee they spend. The pre-fixed contents show 1rupee=1point.
Visits Made: You will need to fix the number of points the customer can earn for every visit they make to the store. By default, you will get 1 visit=1point.
The standard practice is to award them 100 points for 1 visit.
1 visit=100 points
Creating the Reward System- How to Add/Delete/Edit Rewards
Incentivizing the customers with rewards can motivate them to visit your store again. A strong redeeming structure can help increase the frequency of your regulars at the store.
The tiered reward structure encourages the customer to spend/visit more often. With increased visits/spend, they earn more points and can redeem for higher rewards.
You will need to create exciting rewards and make redemptions easy and motivating.
With Reelo, you can create multi-tiered reward system effortlessly. The loyalty page is pre-filled with three rewards that match your industry.
You can edit each reward and change:
- The points needed to redeem the particular reward
- The reward type
- The reward name.
Editing the Reward
Here's how you can edit rewards:
Fix the Redemption Points
When you enter the edit rewards page, you will first need to add the total points the customer needs to earn to redeem the reward. You can fix these number of points.
Note: Always set the base reward at the lowest possible points. This will encourage faster redemptions. Also, make sure to add bigger rewards as they accumulate more points. It will excite the customers and encourage them to spend/visit more often.
You can choose to offer three types of incentives to your customers.
- Redeem a Free Item: You can choose to reward the customer a free item from your products when they accumulate the total points required.
- If you are a coffee shop, you could add free coffee as the free item for the reward stage
- If you are a salon, you can add free hair spa as the free item
- You will need to choose a product from your offering that is in sync with the reward stage.
- Redeem % Discount: You can offer a certain percentage discount, either on the entire bill or, on a particular product.
- For instance, a pizza shop can offer 20% discount on the entire bill or on a simple cheese pizza
- A hair salon can offer 20% off on the entire bill or on specific services
- The grocers can offer 20% off on the bill or on select groceries.
- Reward Name: Once you have selected the reward type, you need to give a name to the reward. In the above examples, the free coffee or the 20% off on the entire bill are actual names of the reward.
Adding a Reward
You should make your rewards program as exciting for the customer as possible. Add as many rewards stages as you can to encourage repeat visits.
You can add a reward by clicking on "+" on the landing page. Once the reward is added, you will need to add the reward details such as reward type, the fixed number of points for redemption and the reward name
Note: A good rewards program will ensure that the customer always has balance points in their account. Even after they redeem a reward, they will have points. It encourages them to visit the outlet again and spend more.
Ensuring that the points never go zero will increase repeat visits and help drive more value to the customer.
Deleting a Reward
When you hover the mouse around the "Edit Reward" icon, you will see the "delete" sign. You can click on the icon to delete the reward from the loyalty landing page.
Note: You cannot undo a deleted reward. Once deleted, if you want the reward on your page again, you will need to add and edit the reward again.
Defining Terms & Conditions
Setting up the terms for your loyalty program encourages transparency. You can let the customers know how and when they can redeem a reward.
Example: Customers may not be able to redeem loyalty rewards along with campaign discounts. Setting this term will give complete clarity to both the cashier and the customer. They will know that the customer can only redeem one out of the two offers they have in possession.
Reelo suggests a few terms and conditions that you can add to the page. It will help you get started.
Note: The terms and conditions are meant to inform the customers and the cashier about the rules to redeem the points. They will not be automatically integrated into the system. The cashier will need to read the terms and ensure that they incorporate it during the redemption.
Learn More About Loyalty Communication